Visual Branding and Content Services

We do things a bit differently, and that's the way we like it!

Personal Branding

What is Personal Branding?

Branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A branding and content photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

Content is KEY.

The photos from your branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, headers, banners and more. That’s why planning and analyzing is so important. Knowing where and how you want to use your images will help us understand whether you’ll require vertical, horizontal or square images for instagram. If you will want to use text across any of your images, please let us know so that we can plan the image backgrounds accordingly.

Our goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition. These images will provide an important glimpse into what it would be like to work with you.

Before you start considering locations for your session, take the time to think about what your average day looks like. Remember that you want to give potential clients and audience a look at a day in your life so your photos need to tell that story. You may even find that you don’t need to look very hard or far for the perfect location either as your office or backyard might be all you need. Using props to bring your workspace to life is a simple way to create a great setting for your shoot. Consider some of the coffee shops, hotels, studios or co-working spaces in your area for ideas. Always opt for a location with as much natural light as possible as this makes for the best shots.

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Using Props

1. Props can be used to bring in your brand colors. Cushions or pillows on a couch or different color files, notebooks or pens are just some examples of how you can incorporate pops of color. If you’re incorporating any electronics such as your phone or laptop, you could get a cover that matches your brand as a way to feature your brand colors.

2. Props can be used to help personalize your photos. Incorporate items that help showcase what you do during the day. A funky planning board is a good example.

 

3. Props can also be used to create a connection with a potential client. Showcasing certain books on your desk or coffee table featuring titles that resonate with your audience is one such prop idea.

 

4. Add a few personal touches to your workspace to give clients an idea of what you’re all about. Flowers, a camera or a passport (if you love to travel) could work really well for this.

 

5. Detail shots such as a close up of your hands typing on your laptop or of your coffee mug next to your laptop are also some popular prop ideas

Personal Branding Sessions start at $695.